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A global design manifesto to present Guinness as a relevant lifestyle brand tapping into its legacy and equity that has prospered for over 250 years.

MERCHANDISE STYLE GUIDES
- Bundaberg Rum Merchandise Lifestyle Guide - Australia
- Captain Morgan Merchandise Lifestyle Guide - US and Europe
- Guinness Official Merchandise Guide - Tourist and Gift Channels

STERLING SILVER JEWELRY
Self-venture inspired from ornamental decoration found in religious architecture from the West and the East in the early centuries.

ART PUBLISHING
Works on Paper and Works of Sculpture with associated marketing materials derived from the vast Disney properties and characters.

ART LIFESTYLE
Working with Kick Design in NYC developed strategy to leverage Warhol-Disney artwork within trend driven categories requiring adaptation while retaining its integrity.